I went to this place back in June 2008. It's a giant museum made to look like the front half of the Titanic, with a big iceberg on the starboard side and a pool of water at the front. Below I have a screenshot of the museum I took in Google Earth:

Before you can go in, you go through the big awning you see on the starboard side. While entering, they give you a little handheld sound player and a boarding pass made to look like one of a Titanic passenger, which gave information about the passenger it lists and their fate onboard the Titanic. Once you enter, you go through the museum seeing various exhibits and replicas of Titanic things such as passenger rooms (they had replicas of the forward Grand Staircase, 3rd class passenger room, 1st class passenger room, bridge, and promenade). The sound player you bring inside is for, when you see a number on an exhibit, you push the button with that number on the sound player and you can hear facts about that exhibit and its part in the Titanic. Towards the end, they have a gift shop where you can buy books, modelling kits, desktop accessories and other Titanic-related products. I even got this out of the gift shop (I know this pic is blurry

-ACS

